Designing Product Packaging and Promotional Media through a Wix-based Website for Tempe Tiga Putra Factory, South Sumatra

Abstract

Purpose:

This study aims to design effective promotional media for Pabrik Tempe Tiga Putra in Muara Enim, South Sumatra, through the improvement of product packaging and the creation of a website using the Wix platform. The objective is to enhance the visual appeal of the product and expand its market reach through digital promotion.

Methodology/approach:

This research applies a Research and Development (R&D) method using the ADDIE approach, which includes five stages: Analysis, Design, Development, Implementation, and Evaluation. Data were obtained from interviews with the factory owner, field documentation of production and packaging activities, and literature reviews. The design process was carried out using Canva for packaging and Wix for the website. Feedback from consumers and market respondents was also analyzed to evaluate the effectiveness of the new design and promotional media.

Results/findings:

The redesigned packaging presents a more professional and attractive appearance that strengthens brand identity. Meanwhile, the website serves as a digital catalog and ordering platform, allowing customers to access product information easily. The combination of modern packaging and an interactive website significantly increased consumer interest and improved the product’s market image.

Conclusions:

The integration of packaging design and digital promotional media effectively supports the branding and marketing of local SMEs such as Pabrik Tempe Tiga Putra. This strategy demonstrates that visually appealing design combined with accessible online information can improve competitiveness in the digital market era.

Limitations:

This study focuses only on one case study within a local SME, and does not yet measure the long-term sales performance impact after implementation.

Contribution:

This study contributes to the field of business administration and digital marketing by providing a practical model for integrating visual design and online promotion for micro and small enterprises. It serves as a reference for future research and SME practitioners in developing sustainable digital marketing strategies.