RAHMAWATI, Desi; ABDURRAHMAN, M Athallah Farhan; SAHPUTRA, Rendy; HUSTIA, Anggreany; HIDAYAT, Randy. The Effectiveness of Digital Marketing Visual Content and Chat Experience on Gen Z Consumers’ Purchasing Decisions. Proceeding Conference on Accounting, Management, and Economics, [S. l.], v. 1, n. 1, p. 175–181, 2026. Disponível em: https://proceedings.fameindonesia.or.id/index.php/came/article/view/398. Acesso em: 11 oct. 2026.